Friday, December 27, 2019

A Comparison of the Establishment of Genre and Narrative...

A Comparison of the Establishment of Genre and Narrative in Two Crime Films In this essay I will compare how genre and narrative are established in 2 crime films. The main iconography of this genre is fairly easy to identify; props such as guns, latex gloves, sirens, rain are used frequently in Hollywood crime films such as Se7en (1995). The conventions of this genre are also fairly easy to recognise: detectives with long trench coats, the killer being the least likely character, huge urban settings and signifiers like dead bodies have successfully been used in films like Training Day (2001) and Along Came a Spider (2001). The crime genre has been most successful in creating hybrid and†¦show more content†¦The first ever crime film was director D.W. Griffith’s The Musketeers of Pig Alley (1912) which examined urban violence and police corruption. Hollywood has continued to make crime films, many sub-genres emerged from this genre; heist, juvenile delinquent, gangster and detective. The two films Ocean’s Eleven and The Bone Collector are both crime films. Ocean’s Eleven was released in the UK on the 15th February 2002. It was directed by Steven Soderbergh and produced by Warner Brothers, which suggests high production values. This film’s cast contains several A list stars such as George Clooney, Brad Pitt, Julia Roberts, Matt Damon, Andy Garcia and Bernie Mac. This film does not clearly have evidence of typecasting but George Clooney appears to be typecast to starring in mostly comedy films. This film does employ comedy elements but essentially this is a caper/heist film. George Clooney and Brad Pitt usually play the leading roles, although not often as criminals like in Ocean’s Eleven. It is not unusual to sympathise with criminals in mainstream films as well-known stars usually play the criminals. As there were top, celebrated directors, studios, stars and the use of hybrid in this film, it is fair to say that this film was a box office hit. It was huge in the USA and the UK and because of its critical response, Ocean’s TwelveShow MoreRelatedPopular Film - Blaxploitation an analysis of Shaft2013 Words   |  9 PagesBetween 1970 and 1980 there was a cultural film explosion, there were over 200 films released by major and independent studios that hyped major black characters and themes. Prior to the Blaxploitation era black actors had been relinquished to playing small parts that usually presented stereotyped images of the black race with roles such as waitresses or shoeshine boys. This however all changed when in 1971 when the first successful black film Sweetbacks Baadasss Song showed a black man comingRead MoreIntroduction to Film Cinema and Literature12137 Words   |  49 Pages1) EVOLUTION OF FILM In 1873, Leland Stanford, a former California Governor needed help in winning a bet that he had made with a friend. Stanford was convinced that horse in gallop had all four feet off the ground and was bent on proving it. Since it was impossible to prove such a thing by merely watching a horse race, he employed the services of Eadweard Muybridge, who was a well-known photographer. Muybridge worked on the problem for four years and finally came up with a solution inRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesan Urban World †¢ Howard Spodek 53 3 Women in the Twentieth-Century World Bonnie G. Smith 83 4 The Gendering of Human Rights in the International Systems of Law in the Twentieth Century †¢ Jean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence †¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History †¢ Carl J. 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Thursday, December 19, 2019

Workforce Diversity - 1590 Words

I. Introduction As we enter the 21st century, workforce diversity has become an essential business concern. In the so-called information age, the greatest assets of most companies are now on two feet (or a set of wheels). Undeniably, there is a talent war raging. No company can afford to unnecessarily restrict its ability to attract and retain the very best employees available. Generally speaking, the term â€Å"Workforce Diversity† refers to policies and practices that seek to include people within a workforce who are considered to be, in some way, different from those in the prevailing constituency. The world s increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever†¦show more content†¦c. As a Resource Imperative The changing demographics in the workforce, that were heralded a decade ago, are now upon us. Today’s labor pool is dramatically different than in the past. No longer dominated by a homogenous group of white males, available talent is now overwhelmingly represented by people from a vast array of backgrounds and life experiences. Competitive companies cannot allow discriminatory preferences and practices to impede them from attracting the best available talent within that pool. d. As a Legal Requirement Many companies are under legislative mandates to be non-discriminatory in their employment practices. Non-compliance with Equal Employment Opportunity or Affirmative Action legislation can result in fines and/or loss of contracts with government agencies. In the context of such legislation, it makes good business sense to utilize a diverse workforce. e. As a Marketing Strategy Buying power, particularly in today’s global economy, is represented by people from all walks of life (ethnicities, races, ages, abilities, genders, sexual orientations, etc.) To ensure that their products and services are designed to appeal to this diverse customer base, â€Å"smart† companies, are hiring people, from those walks of life - for their specialized insights and knowledge. Similarly, companies who interact directly with the public are finding increasingly important to have the makeup of their workforces reflect the makeup of theirShow MoreRelatedThe Diversity Of The Workforce1049 Words   |  5 Pagesdifferent races and cultures. This then leads to our workforce where you see that same type of diverse culture entering the workforce in the communities they live in and the ones around them. Our workforce hasn’t only changed to multicultural, it also has more and more woman as well.. If we look back 50 years you see that woman and individuals with a ra ce other than caucasian had a very hard time finding a place where they would be welcomed in the workforce. Today woman, our international population, andRead MoreWorkforce Diversity1507 Words   |  7 PagesINTRODUCTION Workforce diversity addresses differences among people within an organization. Workforce diversity means that organizations are becoming a more heterogeneous mix of people from different categories. Diversity refers to the co-existence of employees from various socio-cultural backgrounds within the company. Diversity includes cultural factors such as race, gender, age, colour, physical ability, ethnicity, education, language, lifestyle, beliefs, economic status, etc. Diversity requires aRead MoreHow Cultural Diversity Is Changing The Workforce. In Today’S1196 Words   |  5 PagesHow Cultural Diversity Is Changing the Workforce In today’s society there are many culturally diverse people in the workforce. Most organizations can no longer make the assumption that every employee has similar beliefs or expectations. When entering into the global marketplace, people are considered one of the most valuable resources to an organization’s success. A well-managed culturally diverse workforce has the potential to thrive if managed correctly; or if mismanaged, there can be devastatingRead MoreLeadership Initiative : Workforce Diversity Management996 Words   |  4 PagesLeadership Initiative in Workforce Diversity Management The authority of an association is tasked with the obligation of starting and driving the association s elements, cultivating productive practices and guaranteeing that their approaches and practices bolster the association s vision while being receptive to change. In overseeing various workforce, the leaders have to communicate. The changing workforce is one of the difficulties confronted by associations in the later past and most organizationsRead MoreDiversity And Diversity Of The Workforce895 Words   |  4 PagesCompanies have had to conform to what is known today in society. Diversity in the workforce includes a couple of different aspects. Companies must recruit, train, promote and utilize employees whom are diverse (Bateman, 2013, p. 204). Diverse being individuals who have a different ethnic backgrounds, different beliefs, different cultures, and different abilities. Diversity includes women and minorities, but also utilizing each of the individual employee’s abiliti es to help make the company more effectiveRead MoreDiversity Within A Workforce Diversity894 Words   |  4 Pagespromote workforce diversity through different initiatives. Some organizations have started reaping the benefits of employees’ diversity at their workplaces. Some public and private organizations have promoted women and minorities to leadership positions, which was rear in the past. Despite the advantages diversity brings in various organizations and the initiatives taken by organizations to promote it, implementing it poses challenges in different organizations. Initiatives to promote diversity TheRead MoreThe Impact Of Diversity On Workforce Diversity Essay1993 Words   |  8 PagesCapitalising on Workforce diversity is the aim of most organisations today. However, workforce diversity presents both opportunities and challenges in organisations as ideas and practices from different backgrounds combine together, sometimes causing challenges such as communication and benefits such as productivity and creativity. This essay will further analyse the opportunities and challenges that are present in today’s organisations due to workforce diversity. 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Wednesday, December 11, 2019

Professional Practice in IT Computers and other Equipments.

Question: Discuss about the Professional Practice in IT for Computers and other Equipments. Answer: Introduction Procedure for Staff to Follow in Case of an Emergency: The staff should cut off electricity and should shut down all the computers and other equipments. In UXC, the staff should proceed to the assembly area by following the exit sign. The staff should call for the security and ask for the help. The staff should try to manage the situation if it is safe to do. The alarm should be raised by activating a 'Break Glass' alarm (Kane et al., 2015). The staff should use the first-aid box to treat the injured employees. The staff should stay away the shelves and the building at the time of earth quack. Procedure for Staff to Follow in Identifying Hazards: The staff appointed for the supervision should check for the wiring of the company so that electrical hazards can avoid. The staff should plug off the devices at the time of leaving The staff should check for fire hazards, such as rags stored near electrical equipment, or portable heaters placed near furniture (Gleason-Comstock et al., 2015). At least one smoke alarm should be installed on each level of this company. There should be at least one "A-B-C type" fire extinguisher, and check the expiry date. Heavy objects such as desktop should be placed on lower shelves. Procedure for Staff to Follow in Resolving Complaints/Issues Between its own Employees: Every employee should know about the cultural background of each other at the workplace and should not talk about the religion. They should be polite with each other and should learn the manners to behave. In UXC, the staff should be honest and there should be clear communication. The staff should find the common areas of the agreement such as they should agree on the problem and agree on the procedure to follow (Moore, 2014). Procedure to Resolve an Internal Grievance Between its own Employees: If there is the complaint about the harassment then the HR manager of UXC should hire an outside lawyer or accountant right away. If there is a complaint about the discrimination, in case of promotion, the management should select for the deserving candidate. The grievance procedure should be used by the employees to submit the complaints to the management in a timely manner. There should be a statement complaints submitted should be in writing and should be written to the management of the company, The complaint should be written by two people at least, is the one deny for the complaint then second one should be still an option (Quintilii, 2014). The conflict management should be implemented within work place by the managers. Process to apply for employment in UXC: First step is to update the resume. Apply it to our website based on the qualification. Wait for the interview confirmation. Acknowledge the mail being sent by the company. Prepare for the interview (Nagy et al., 2015). Behavioral Norms and their Importance: Behavioral norm Reason Hand shaking the other employees and the junior employees. To build the positive relations. Avoid Gossiping Talking about the some who is absent is not good for the relationship among employees. No phone call during meeting It is disrespectful to the other employees and it is extremely annoying. Not showing genuine interest To keep the eye contact and t make an effective communication. To motivate others by showing the interest in their suggestions. Saying thank-you and please To motivate the other employees by saying thank you and please (Robertson Barling, 2013). Responsible Person for Identifying Potential workplace Hazards in UXC: There may be various types of risk in the company; there should be lost of man and machinery at the time of the working in UXC. The supervisor of UXC who controls the health and safety department of the company is responsible for identifying the risk in the workplace of UXC. The supervisor should report all the possible hazards to avoid the hazards Hoyos Zimolong, 2014). The supervisor should identify all the incidents which may happen in the organizations. Difference Between Likelihood and Severity: The likelihood is the probability or the possibility of the risk. It is used to identify the risk at the time of risk assessment and the severity is used to identify the execution error of software. Likelihood can come in bug butt severity cannot come in bugs. Tools to Identify the Risk: The supervisor should take an action to solve the risk as soon as possible. The old computers and other equipment should replace with the new one. Importance to Keep a Record of Risk Assessment and Incident Report Forms: Risk assessment and incident report are necessary for identifying the possible risk in UXC so that the precaution can be used before the incident happen. It is important for controlling any risk and makes the danger free working environment (Hoyos Zimolong, 2014). Procedures and Instructions: During the placement, a candidate understands the concept and designing of the OO (object oriented) using OOPS (object oriented programming structure). First, the candidate should design the view layer classes. Design the macro and micro level user interface to identify the view layer objects using the encapsulation and the data abstraction process using drag and drop tools in .net framework 3.0. Then draw the class models. Design the access layer Then implement the program (Jackson, 2016). The candidate understands the drag and drop tools from the WordPad to the Excel sheet. Start Excel. First, the candidate should click a cell insheet 1 to activate the worksheet. Then, start WordPad. Click start to the WordPad and then clickRun.TypeWordPadand press ENTER. Alternatively, clickStart, point toAll Programs, point toAccessories, and then clickWordPad. TypeHello World in WordPad and then select the text. Press and hold the CTRL key. Drag the selected text into a cell in your Excel worksheet. The mouse pointer changes to a rectangle behind a plus sign (+) to indicate that the worksheet can accept the data (Nagy et al., 2015). Learning in Action: Star stands for situation, task, activity and result (Kot, 2014). While dragging the text from WordPad to Excel sheets, then there is a situation to describe the procedure to drag the text (Hello world). The task is to drag the Hello world from WordPad to Excel sheet. The activity is that what is done as click the excel sheet and click the cell in sheet 1and then click on Microsoft WordPad, click the hello World and select and hold the CTRL key. Then drag the selected text to the cell of sheet 1 in Excel sheet, all this procedure is the activity that is done to drag the text. The result is the Hello World in the Excel sheet 1. References: Gleason-Comstock, J., Streater, A., Ager, J., Goodman, A., Brody, A., Kivell, L., ... Levy, P. (2015).How to identify the emergency or hazards: a randomized control trial study protocol.BMC emergency medicine,15(1), 1. Hoyos, C. G., Zimolong, B. M. (2014).Occupational safety and accident prevention: behavioral strategies and methods(Vol. 11). Elsevier. Jackson, W. (2016). Objects and Object-Oriented Programming: OOP Primer. InJSON Quick Syntax Reference(pp. 31-50). Apress. Kane, I., Mitchell, A. M., Aiello, J., Hagle, H., Lindsay, D., Talcott, K. S., Boucek, L. (2015). Screening, Brief Intervention, and Referral to Treatment Education for Emergency Nurses in 5 Hospitals: Implementation Steps and Hurdles.Journal of Emergency Nursing. Kot, S. (2014). Effective occupational counselling by Star method for the unemployed.Polish Journal of Management Studies,10(1), 54-62. Moore, C. W. (2014).The mediation process: Practical strategies for resolving conflict. John Wiley Sons. Nagy, A., JiÃ…â„ ¢inec, T., ÄŒernkov, L., JiÃ…â„ ¢incov, H., HavlÄ kov, M. (2015). Large-Scale Nucleotide Sequence Alignment and Sequence Variability Assessment to Identify the Evolutionarily Highly Conserved Regions for Universal Screening PCR Assay Design: An Example of Influenza A Virus.PCR Primer Design, 57-72. Quintilii, E. (2014). Mixed Matching Markets: Procedure of grievances to solve the dispute.Doctoral Research in Economics and Management of Technology (DREAMT), 112. Robertson, J. L., Barling, J. (2013). Greening organizations through leaders' influence on employees' proà ¢Ã¢â€š ¬Ã‚ environmental behaviors.Journal of Organizational Behavior,34(2), 176-194.

Tuesday, December 3, 2019

Mean Girls vs Julius Caesar Essay Example

Mean Girls vs Julius Caesar Paper The Tragedy of Julius Caesar and Mean Girls Both of these works were written in two different time periods, but have some of the most similar ideas. One way that these ;o arts are similar is the main leader Of their respective places. Another way theyre similar is the surrounding characters. Lastly, the other thing that is similar is the plot of each. In short, these two pieces of work are similar because the main ruler inside the work, the supporting actors, and how the story flows and goes. The first of the similarities is the leader of the movie and play. You can consider Regina George, the leader of the school campus, can be seen as Julius Caesar. She is the most popular at the school and everyone likes her, even though she doesnt like them too much. This is like when Julius Caesar was arriving back to Rome after his defeat of Pompom and everyone jumped to love Caesar even though their former great leader had died at hands of the fresh guy. Also, the other characters of both despise a plan to take down the popular being: Caesar and Regina. We will write a custom essay sample on Mean Girls vs Julius Caesar specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mean Girls vs Julius Caesar specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mean Girls vs Julius Caesar specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This showed that they all had a powerful struts and hate towards the main leader. The second similarity is the supporting actors around the main leader. Caddy Heron, the new girl at the school, can be seen as Brutes. She seems to like Regina (Caesar) but in her mind, all Caddy could think about was destroying Regions life. Janis was the first to become friends with Caddy and told her the ways of high school. Janis can be seen as Cassias because she was once great friends with Regina George, just like Caesar and Cassias being friends but soon lost their relationship due to a certain couple of personal issues. Also, Caddy was manipulated to take down Regina, just like Cassias was to Brutes. Gretchen and Karen can also be seen as conspirators because they begin to see problems developing between the Plastic Group and with Regions popularity. Soon, they join forces with Caddy because of loss of confidence in Regina being leader. The third and final similarity is the plot of the play. The comparison is obvious: they try to take down the main leader. There are also some other things that can be thrown in to be included. The Candy Canes that were ended out during Christmas are like the letters forged by Cassias and sent or Brutes. This started Gretchen questioning of Regina not liking her many more. This is mainly because Caddy forged Regions name on the Candy Cane, making Gretchen feel bad. Another one is the Burn Book being like the Will read by Marc Antonym in Julius Caesar. Both wanted people to get angry at the persons who had been accused of wrongdoing and emotions spiked all at once. The majority in both had exploded into a rage near the end. Julius Caesar had the citizens of Rome March around looking for conspirators to kill ND Mean Girls 2 had full-out brawling in the hallways of the school. They all worked together to make sure it wouldnt happen again. Also, the main leaders of the works both get taken down by something greater than them, with Regina getting struck by a bus and Caesar inside of the stabbing ring. In conclusion, both of these pieces are super similar. The similarities are the leaders of each piece of art, the surrounding characters of the leaders, and the plots of those works. Even though these were both written by different directors, it seems that they had some of the same ideas and thoughts.

Wednesday, November 27, 2019

Trail Of Tears Essays (823 words) - Political Philosophy, Politics

Trail Of Tears The Federalists vs. The Anti-Federalists When the revolutionary war was over, the American colonists had found themselves free of British domination. Due to the fact that they were free from British control, they wanted to create their own system of government where tyranny would be practically diminished. Originally, the separate states were connected by The Articles of Confederation. But this document gave the central government no power of their own. Because of this, the states had many problems in international politics since they had just found freedom and did not have the respect of other countries. This caused a lot of thinking and it was decided that a document needed to be created to strengthen the central government and at the same time ensuring the safety of the states. So came to be the constitution. The constitution brought about a division between the American people. These two groups were the federalists, who believed that the constitution was good, and the anti-federalists who thought that the constitution would not be able to protect the rights of the people. These two groups had conflicting views but together, they both wanted the same thing. The same thing was that America should be controlled by the people by the principles of federalism. Both groups, the federalist and anti-federalists recognized the fact that power was being abused. They witnessed what had happened in the war and that their had been negative effects of power and the result was very clear. British vocation had made them very aware of the threat of corruption. Therefore, they wanted to make a government that would ensure the duration of an just republic. The federalists exclaimed that the constitution was the only way they could reach this goal of a just society. As James Wilson had said, the constitution would not give all the power to the legislature unless it was legally written down to ensure power was not mistreated. In the constitution, it does allow congress to make laws that help out the government in the area of execution of foreign powers. The view of the anti-federalists were obviously different. They believed that the power given to the congress was not safe since it put them too much in control. Hence they created the Bill of Rights to establish justice, ensure domestic tranquillity and provide for the common defense... The anti-federalists feared that the actual people would not be fairly represented by their new government since they would have the power to get rid of the individual rights of the people. The Bill of Rights claims it is for and by the people. Especially since America is so large, it does not ensure everyone's opinion would be heard. Many people did not like the idea of having representatives from each state because one man can not bring forth many different opinions. Anti-federalists believe that liberty only is present when there are few people and they can actually get their voice projected. In a large population, like America, the citizens do not get individual freedom and are deprived of their rights. Yet, Madison a federalist stated that in a small republic, tyranny could be much more assessable since it would be easier to dominate others. Unlike in a large republic which is made up of many views where as it is less chance that a few can dominate others. Even in individual states it is easy to elect officials since people can be easily controlled when there aren't many people. In other word, the more the people, the less chance of bribery and inducement. Another benefit of a larger republic is that there would be a variety of people representing them and their would be many candidates to pick from. Ensuring the highest quality government. In a small republic, options would be very select making it an unfair election. Besides finding officials to best represent the people, there were many other controversial topics that faced the American people. The topic of taxation brought about many different ideas of what should be. The anti-federalists believed that by forming a new system would be very challenging because that is what they know and use. The first problem they found was that states would not want to have two state taxes. This is unfair to the people. They also argued that a state tax was unfair since each state was different with different needs. This could very well destroy a state economically while other states be fine. The federalists believed

Sunday, November 24, 2019

Free Essays on Rape And Tolerance

It was about 5pm in the afternoon when a young girl of 13 decided to seek solitude within her cousin’s home. Just three hours earlier, she had just been grounded for breaking curfew. Running away seemed like the better alternative to hanging out around an empty house. Her cousin Eric was usually always home and never minded receiving unannounced company. When she showed up it was no different. Eric did, however, already had a few friends over, which wasn’t anything new. Everyone in the neighborhood either worked for Eric, or bought from him. He happened to hold some prestige. As things run in the â€Å"hood,† there are just some people you messed with and others you didn’t. Eric was the latter of those. After a few games a spades, a couple of Eric’s boys decided they wanted to get some alcohol from the store just a few blocks from the house. Eric felt that was a pretty good idea and opted to go with them. The only thing keeping him was an already drunken buddy of his sleep on the couch and the 13-year-old cousin watching television on the floor. Eric was kind of hesitant in leaving his spade buddy there without his supervision, because he felt no one was above stealing, but his cousin assured him that she would keep an eye on everything. Deciding it was just a quick run, Eric, certain that she would watch his stuff, headed out the door. She returned her focus onto the television. It was probably about 15 minutes later when the guy woke up and got off the couch. He began asking the girl about what she had be watching and where everyone else had went. She told him about the run for alcohol and preceded to explain the show she had been watching. He then sat right next to her on the floor and rested his arm around her on the floor. Unnerved, she kept watching t.v. , pointing out particular parts she wanted him to pay attention to, seeing that this was only a rerun and it just happened to be a very good one. A commercial break ca... Free Essays on Rape And Tolerance Free Essays on Rape And Tolerance It was about 5pm in the afternoon when a young girl of 13 decided to seek solitude within her cousin’s home. Just three hours earlier, she had just been grounded for breaking curfew. Running away seemed like the better alternative to hanging out around an empty house. Her cousin Eric was usually always home and never minded receiving unannounced company. When she showed up it was no different. Eric did, however, already had a few friends over, which wasn’t anything new. Everyone in the neighborhood either worked for Eric, or bought from him. He happened to hold some prestige. As things run in the â€Å"hood,† there are just some people you messed with and others you didn’t. Eric was the latter of those. After a few games a spades, a couple of Eric’s boys decided they wanted to get some alcohol from the store just a few blocks from the house. Eric felt that was a pretty good idea and opted to go with them. The only thing keeping him was an already drunken buddy of his sleep on the couch and the 13-year-old cousin watching television on the floor. Eric was kind of hesitant in leaving his spade buddy there without his supervision, because he felt no one was above stealing, but his cousin assured him that she would keep an eye on everything. Deciding it was just a quick run, Eric, certain that she would watch his stuff, headed out the door. She returned her focus onto the television. It was probably about 15 minutes later when the guy woke up and got off the couch. He began asking the girl about what she had be watching and where everyone else had went. She told him about the run for alcohol and preceded to explain the show she had been watching. He then sat right next to her on the floor and rested his arm around her on the floor. Unnerved, she kept watching t.v. , pointing out particular parts she wanted him to pay attention to, seeing that this was only a rerun and it just happened to be a very good one. A commercial break ca...

Thursday, November 21, 2019

Understanding eWOM (electronic word of mouth) effect on consumer Research Proposal

Understanding eWOM (electronic word of mouth) effect on consumer purchase decisions - Research Proposal Example Understanding eWOM (electronic word of mouth) effect on consumer purchase decisions Due to such multiplicative applications and benefits eWOM, the subject is getting increasing attention from scholars. Park and Lee argued that eWOM should not be considered as the as extension of digital commercial advertisements created by companies to push the brand rather eWOM should be viewed as non-commercial message created by external stakeholders of the company such as customers. According to Park and Lee, eWOM can be viewed as the word of mouth created by customers through sharing their direct or indirect experiences. Consideration research work of Park and Lee reveals the fact that eWOM might be created by customers to share their experience without having the knowledge that the sharing can influence purchasing decision of other customers who are going through the eWOM. Hennig-Thurau et al. pointed out that most of researches in the field of eWOM focuses on issues like influence of word-of-mouth on purchase decision of consumers, factors directing consumer behaviour to use eWOM as reliable opinion leader, reliability of WOM in contrast to other marketing information etc. Bickart and Schindler pointed out that WOM should not be judged with other commercial advertisement of companies rather WOM should be judged in context to theory of planned behaviour concept. Interesting fact is that most of the research scholars conducted research on eWOM, failed to find any significant difference between effect of WOM and eWOM. These research scholars pointed out that WOM can create favourable or unfavourable message direction that can influence purchase intention and product attitude of customers. Chatterjee (2001) argued that consumers perceive WOM as more credible source to judge performance of the product rather than commercial advertisements. In modern days, eWOM can be used as exact alternative of WOM and customers are using eWOM to make purchase decision. So, is this assumption true that there is no difference between eWOM and WOM? Not actually, Park and Lee (2009) stated that eWOM differs from WOM in three aspects, 1- speed of interaction, 2- level interactivity and 3- communication in the virtual world. However, Golan and Zaidner (2008) criticized eWOM for creating confusion regarding credibility of the message among customers using it to know product experience of others. Yes, that is a basic problem with eWOM because text based recommendation messages are shared by anonymous individuals (in the age of competition, there are cyber professionals who get paid for spreading rumours and negative feedback about a brand); hence, it becomes difficult for readers of the text message to check the credibility of the source. These factors should be considered while discussing role of eWOM on consumer purchase decisions. According to Golan and Zaidner (2008), customers still face dilemma in trusting the online text recommendations or eWOM when it comes to making purchase decision and such level of dilemma is directed by perceived social or psychological risk. It is evident from the above